St Abbs is a small, rugged fishing village on the southeast coast of Scotland, known for its dramatic cliffs, clear waters, and traditional stone cottages overlooking the North Sea. Originally called Coldingham Shore, it was renamed St Abbs after a nearby historic religious site, and it has remained a working fishing community while also becoming a popular stop for coastal walkers and photographers. The village gained global attention after featuring as New Asgard in Avengers: Endgame, where it was used as the setting for the relocated Asgardian settlement following the events of Infinity War. Its dramatic cliff-top scenery and remote coastal feel made it a perfect real-world match for the Marvel universe's mythological tone. Just north of the village is the spectacular St Abb's Head National Nature Reserve, a rugged headland managed by the National Trust for Scotland. It features dramatic sea cliffs, seabird colonies, and walking trails with sweeping views across the North Sea. Nearby, visitors can also explore Eyemouth, a historic harbour town with beaches, museums, and boat trips, as well as Coldingham Bay, a popular sandy beach for surfing and coastal walks. Together, St Abbs and its surrounding coastline offer a mix of cinematic fame, wildlife-rich nature, and some of the most striking coastal scenery in southern Scotland.
Filmed here
The scene as Hulk and Rocket arrive at New Asgard is just outside the town, with them using CGI to place the town
Thors House
